Brands Who Play Together…Engage Together?
By Kelsey Ohman We’ve all secretly stashed snacks in our pockets before we head to the movie theater, but don’t tell AMC Theatres! On Tuesday, four tweets between Oreo and AMC Theatres brought in a...
View ArticleBridge The Gap With Cinemagr.am
By Rodney Hazard RED BULL: ABC: NBC: Brands want more exposure for their content. For example, to promote an upcoming movie release, live concerts, sports, etc. We view cines as tweets for videos and...
View ArticleThe Key to Success on Facebook in 2013: Engagement
By Barry Hott Nobody wants to read all of your Facebook updates. Facebook knows that all of your posts aren’t gold, so when you post on your Facebook page, you reach between 1% and 20% of your fans...
View Article2013: Year of the Community Manager
By Rindaanne Riccio In previous years, we have seen some major slip ups in Social Media. It seems like we have seen it all before: a rude tweet sent out or a Facebook status not meant to be posted. No...
View ArticleHow To Use Social Media For Employee Engagement
By Brian Murray At Likeable we strive to create a culture where communication and personal development are top priority. We have done a few things to keep our employees engaged. Obviously, we are...
View Article3 Ways To Add Short Form Video In Your Content Mix
By Ike Brooker Vine. Vine. Vine. No, Vine isn’t the reason why you need short form video content in your strategy, but it does prove that the time has come for video to begin taking its place at the...
View ArticleHow I Got @JCrew to Start Tweeting Again
By Barry Hott It’s extremely rare to catch me not wearing something from J. Crew. Pants. Socks. Shirt. Underwear. Hat. Man-bag. Jacket. Tie. Shoes. J. Crew everything. Anytime. Anywhere. I love it. In...
View ArticleWhy Your Fans Are Just Not That Into You
By Alexandra Ostrow You’re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal. It’s unfortunate, but it happens. The truth is:...
View ArticleDon’t Be Afraid To Go Silent on Social Media
By Andi Barton Contrary to popular belief, there are in fact times when you can–and should–pause your community management. The daily expectations from your fans set high standards in terms of response...
View Article3 Tips To Dramatically Improve Your Brand’s Engagement on Social Media
By Carrie Kerpen As a brand, you can sometimes feel like you’re drowning in content calendars, struggling to come up with the right thing to say. You spend hours laboring over your updates on each and...
View ArticleThe One Thing That Drives Facebook Engagement
By Barry Hott When writing content for a Facebook page, it’s hard to remember that users aren’t on Facebook to read your Facebook posts. They’re there to see their friends’ photos and activities and,...
View Article3 Ways to Keep Your Consumers Engaged This Summer
By Mallorie Rosenbluth As the dog days of summer begin to press upon us, folks are hitting the beach, lighting the BBQ, and unplugging from the constant connection the other ten months of the year...
View Article5 Keys to Social Engagement (As Told by Gifs)
By Shannon Maguire In social media, we are constantly trying to understand and engage with our fans. We create images and develop witty copy in the hopes that the community will like, comment, share,...
View Article3 Mistakes Brands Make When Engaging With Infrequent Users
By Sam Sudakoff Don’t assume when you’re on social media that you’re talking only to social media enthusiasts. Brands must think about the infrequent user, someone who is not logging in daily (or even...
View ArticleHow to Capture Your Fans’ Attention Using Vine
By James Reichert Vine’s most recent update added new features that have helped this video-sharing network strike back against Instagram. Since this update, Vine has climbed back into the top 10 most...
View Article3 Ways Social Stalking Can Benefit Your Brand
By Shannon Maguire Facebook creeping, Twitter stalking, Instagram spying: Whatever you call it, we all do it and we do it frequently (the average American spends nearly 16 minutes of every hour on...
View Article3 Guidelines for Running a Social Media Contest
By Michele Weisman If you’re planning to launch a social media contest or giveaway, make sure the concept fits your social strategy and your goals. Choosing the right type of promotion to run on any...
View ArticlePersonality on Social Media – You’ve Gotta Have One!
By Roly Gonzalez Your company is on Facebook, Twitter, Instagram, Pinterest, and the many other social media websites out there. Each day (and sometimes twice a day) you post official-sounding messages...
View ArticleThe Key To Winning The Internet: Cats
By Alex Benton It’s not scientific. Some will accuse you of chasing easy clicks. But the numbers don’t lie. The Internet loves cats. And yes, you could spend your days trawling through a Matrix-like...
View Article7 Ways to Engage with Industry Influencers on Twitter
By Corey Smock Social media is a great tool for brands to engage in influencer marketing. This strategy targets a specific individual–or type of individual–who has influence over potential buyers in...
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